Netflix Agrees to 100% Closed Captioning by 2014 After NAD Lawsuit
Netflix Inc and the National Association of the Deaf (NAD) have submitted a joint consent decree to a federal court inSpringfield,Mass.In the agreement, Netflix states that 100% of its streaming content will have closed captions within 2 years.
NAD, along with the Western Massachusetts Association of the Deaf and Hearing-Impaired (WMAD/HI) and Lee Nettles, a deafMassachusettsresident, brought suit against Netflix seeking that commitment in 2010.
Netflix began its closed-captioning program in 2010 and has since increased its captioning for 90% of the hours viewed, according to the company. However, “viewed” is not the same as all 90% of all titles, but only the titles actually viewed by consumers.
With the consent agreement, the company is now committed to focusing on covering all titles by captioning 100% of its content by 2014, whether viewed or not.
Captions can be displayed on a majority of the more than 1,000 devices on which the service is available. To better inform the deaf and hard of hearing community about the available titles with captioning, Netflix has agreed to improve its interface so that subscribers can identify content that has been captioned thus far.
“We’re so pleased that Netflix worked jointly with plaintiffs to devise a reasonable and workable way to achieve 100% captioning. The decree is a model for the streaming entertainment industry,” said Arlene Mayerson, Disability Rights Education & Defense Fund’s directing attorney. “DREDF hopes that this is the beginning of opening the Internet for deaf and hard of hearing individuals in streamed entertainment, education, government benefits, and more.”
