Michelle Hobar of the Public Interest Research Group warns that the Elmo cell phone being marketed to kids 18 months and older is too loud. She said while the multi-colored flip phone fits within the general safety standards of 85 decibels at 10 inches, it’s 74-decibel level is still too loud because of a simple fact: Children will hold it to their ears.

Hobar says that the 85-decibel level is not a federal limit but instead comes from theAmericanAcademyof Pediatrics and the National Campaign for Hearing Health.

“Kids love noise,” she states. But Hobar said there is still a way to create toys that kids will like and keep the noise level below that 85 decibel mark.

“It’s an easy adjustment that can be made by the manufacturers to keep it below that dangerous level,” she said. “So kids can still have noisy toys, but not excessively loud and dangerously loud toys.”